I have designed and produced business communications and advertising for over 30 years. Starting in the Information Systems department at Dunkin’ Donuts, I developed the manuals for the company’s portfolio of pc applications for its franchisees, while also producing marketing collateral and managing a print budget of over $1MIL. In my last Dunkin’ post, before going out on my own, I managed the in-house advertising agency.
Since leaving Dunkin’ Donuts, I have continued to develop and produce marketing materials, articles and presentations for my clients. Among many projects, I developed a communications program for a security company, which included a quarterly print magazine and various trade show presentations in the US and Europe.
Successful business communication that drives sales demands insight into its audience, and my work demonstrates that commitment.
To deliver results to its clients, RM Associates can draw on a large roster of writers, designers and production artists.
Rich Morahan, president of RM Associates.
Samples of some of that work are on the following pages.
"Rich helped Mirus through a challenging period as we tried toestablish ourselves as a trusted player in a nascent market..."
Dave Bennett, CEO, Mirus Restaurant Software
"Rich Morahan has been the driving force of our marketing communications program since 1995..."
Frank Minnella, CEO, Lock America, Inc.